How it works
From the open web to your next decision
No keywords to guess, no dashboards to configure, no analysts to hire. Tell us your brand; within 72 hours you are reading a year of your market, properly scored.
The pipeline
Four steps, seventy-two hours
01
Day 0
Tell us about your brand
A short intake form: your brand, the product lines or markets you want read, and the competitors you care about. That is the whole setup. No keyword lists, no Boolean queries, no taxonomy workshop.
02
Day 0 to 1
We collect the last 12 months
Blimpse gathers a year of public conversation about you and your competitors from across the open web: reviews, Reddit, forums, news, blogs, X, Threads, Quora, app stores, and sector-specific sources on request.
03
Day 1 to 3
Every conversation is read and scored
Each unit of conversation is scored at the aspect level through HEATS: human tone, emotion, anxiety, trend and severity. Sarcasm scores as sarcasm. One-off noise is filtered out and flagged as such.
04
Within 72 hours
Your baseline report lands
An interactive dashboard covering where your market stands: aspect-by-aspect sentiment across you and your competitors, with verbatims and strategic takeaways. From then on, a fresh report every month, scored against your baseline so movement is visible month over month.
Where the data comes from
Public conversations, found without keywords
Keyword tools can only find what you already suspected. Blimpse starts from your brand and follows the conversation outwards, including discussions where your name is never mentioned but your category is being decided.
Pages are re-crawled minutes after they change, so your dashboard reflects what is being said now, not last quarter.
Review platforms
Trustpilot, Google, app stores, marketplace reviews
Reddit and forums
Where buying decisions are actually argued out
News and blogs
Coverage, roundups, and the comment sections under them
Social platforms
X, Threads and public discussion, not private accounts
Q&A communities
Quora and sector-specific communities on request
The long tail
The obscure blog your next customer actually reads
Ethics
Public conversations only, never private data. No scraping of authenticated content, no API misuse, and no personal data retained beyond what the analysis needs. Details on the trust and data page.
Beyond polarity
Not positive or negative. A human-emotion analysis framework.
Blimpse maps emotional drivers to specific brand and product aspects using HEATS, our proprietary framework built on established sentiment analysis research and extended with a psychological layer.
Human tone
Emotion
Anxiety
Trend
Severity
Most tools score "Great. Another delay." as positive. We score it as Human tone, sarcastic, frustration directed at delivery. That distinction is the difference between a dashboard and a decision.
The deliverable
What lands in your report
Every report is an interactive dashboard, not a PDF attachment. The same structure as the sample report, on your market.
Aspect sentiment heatmap
You and your competitors, aspect by aspect: delivery, pricing, durability, service, whatever your market actually talks about.
HEATS scores on every unit
Not one average number. Five dimensions per aspect, so a polite market with rising anxiety is visible before it churns.
Voice-of-customer verbatims
Real quotes with sources and emotion tags. The line your CEO will repeat in the next board meeting.
Strategic takeaways
What changed, why it matters, and what to act on this quarter, written in plain language with citations.
Severity alerts
Between reports, the rare conversations that signal real trouble get flagged to you as they happen.
Then it stays current
A fresh report every month, re-scored against your baseline: what drifted, what emerged, what escalated.
See what your market is saying
Book a fifteen-minute introductory call to walk through your brand, your competitors, and the right plan.