Tracksuit is excellent always-on brand tracking through surveys. Blimpse reads the unprompted open web. They answer different questions.
Credit where it is due
Tracksuit has made representative brand tracking far more accessible, and it does that job well.
The difference
Blimpse does not run surveys. It reads what people already say in public, and explains the why behind the numbers.
At a glance
One measures the funnel, the other explains it. Here is how they line up.
| What it does | Tracksuit | Blimpse |
|---|---|---|
| Primary job | Quantitative brand funnel | Qualitative why |
| Method | Panel surveys | Open-web listening |
| Data | Prompted survey answers | Unprompted conversations |
| What you learn | Awareness, consideration, preference | Aspect sentiment, emotion, verbatims |
| Sample | Representative panel | Everything said in public |
| Output | Metrics dashboard | Analytical report |
| Best for | Tracking the funnel | Understanding and moving it |
Not either or
Tracksuit tells you the funnel numbers moved. Blimpse tells you why, and what to do about it. Run Tracksuit to measure, run Blimpse to understand and act.
Common questions
It is a different method. Rather than sampling a panel, Blimpse reads the full body of public conversation and surfaces the themes, emotions and verbatims within it.
No, it complements it. Surveys measure the funnel, Blimpse explains it.
Yes.
Book a fifteen-minute call and we will walk you through a Blimpse report for your brand.
